Company
The Sixt Group is an international
supplier of high-quality mobility solutions, and is equated with innovative
products and first-class service and quality.
Objective
Sixt advertises its premium fleet at low
prices and wishes not just to draw attention, but also to generate amusement.
Solution
Sixt makes use of the building's
existing architecture and develops its own tailored, specially adapted
installations that cannot fail to grab attention.
This was also the opinion of the Airport Media Initiative, an affiliation
of German airports, which handed Sixt 2013 the Airport Media Award in Gold in
2013 for its installation "Hitting the roof".
Maren Wurm, Airport Marketing Manager: "Sixt has been presenting a variety of
installations at Dortmund Airport for some years. Due to the airport's size, a
very eye-catching, almost exclusive presentation is possible here."